How Build-in-Public Founders Can Boost Conversions With Landing Page Shares

The build-in-public movement has revolutionized how indie SaaS founders develop products and build audiences. But many founders miss a critical opportunity: using this approach to systematically improve their landing pages and boost conversions. After helping dozens of founders optimize their conversion funnels, I’ve seen firsthand how sharing your landing page iterations publicly creates a powerful feedback loop that drives real results.

Key Takeaways

• Build-in-public is not just for product development—it’s a powerful landing page optimization strategy
• Sharing your iterations publicly creates accountability and attracts valuable expert feedback
• Using a scoring system gives you objective metrics to track improvement
• Your transparency journey itself becomes content that attracts your ideal customers
• A systematic approach turns random feedback into actionable conversion improvements

In This Article

• Why Build-in-Public Works for Landing Pages
• Step-by-Step Landing Page Sharing Framework
• Measuring Your Landing Page Progress
• Turning Iterations into Content Strategy
• Common Mistakes to Avoid
• Mini Case Study: From 43 to 82 Score
• Built with Lovable
• Frequently Asked Questions

Why Build-in-Public Works for Landing Pages

When I first left my sales career in Tokyo to build products, I assumed landing pages were a one-and-done effort. Design something beautiful, write compelling copy, and wait for conversions. I was completely wrong.

The most successful SaaS founders treat their landing pages like living documents that evolve through continuous iterations. Building in public accelerates this process in three key ways:

1. Accountability: Publicly committing to improving your conversion rate creates healthy pressure to follow through
2. Expert Feedback: Sharing iterations attracts comments from prospects, customers, and fellow founders who spot issues you’re blind to
3. Trust Building: Transparency about your improvement process builds credibility with potential customers

The build-in-public approach transforms landing page optimization from a private, sporadic activity into a consistent, community-driven process that drives continuous improvement.

Step-by-Step Landing Page Sharing Framework

To effectively share your landing page iterations publicly, follow this systematic framework:

1. Establish Your Baseline: Before making changes, document your current landing page’s performance. Capture your conversion rate, bounce rate, time on page, and get an objective score. LandingBoost can provide an instant 0-100 score to establish your starting point.
2. Share Current State: Post screenshots of your page on Twitter, LinkedIn, or your community of choice. Include your current metrics and score, being completely transparent about where you’re starting.
3. Outline Your Hypothesis: Explain what specific element you’re planning to improve and why you believe it will increase conversions.
4. Implement Changes: Make one significant change at a time (e.g., hero section, benefits list, social proof) so you can attribute results to specific modifications.
5. Share the Iteration: Post before/after images highlighting what changed and why. Include any AI-generated recommendations that guided your decisions.
6. Report Results: After 7-14 days, share the impact on your metrics. Be honest—negative results are just as valuable for your audience as successes.

This repeatable process creates a virtuous cycle where each public share generates feedback for your next iteration.

Measuring Your Landing Page Progress

The build-in-public approach only works if you’re tracking meaningful metrics. Here’s how to measure progress effectively:

1. Objective Scoring: Use LandingBoost to get a consistent 0-100 score based on proven conversion principles. This gives you an objective measurement that goes beyond just opinions.
2. Conversion Rate: Track your actual signup or purchase conversion rate as your north star metric.
3. Heat Maps: Share scroll depth and click maps to show how user behavior changes with each iteration.
4. Feedback Quality: Track the number and quality of comments your shares receive—this is a secondary signal of how interesting your process is to followers.

By sharing these metrics publicly, you create a compelling narrative that your audience can follow over time.

Turning Iterations into Content Strategy

Your landing page journey becomes content that attracts your ideal customers. Here’s how to maximize this opportunity:

1. Weekly Updates: Create a consistent cadence of landing page improvement updates (e.g., #LandingPageTuesday).
2. Progress Threads: Every 4-6 weeks, create a summary thread showing your journey from start to current state.
3. Mini Case Studies: When you achieve significant wins, create detailed breakdowns of what worked and why.
4. Repurpose Content: Turn your public shares into newsletter content, blog posts, and community contributions.

This approach positions you as someone who takes conversion seriously and practices what they preach—essential credibility for SaaS founders.

Common Mistakes to Avoid

After working with many build-in-public founders, I’ve noticed these common pitfalls:

• Too Many Changes: Changing multiple elements simultaneously makes it impossible to know what worked.
• Vanity Metrics Only: Focusing on page views or social engagement instead of actual conversion metrics.
• Irregular Cadence: Sharing updates too sporadically, making it hard for your audience to follow your progress.
• Ignoring Negative Results: Only sharing wins undermines the authenticity of building in public.
• No Clear Hypothesis: Making changes without explaining your reasoning or expected outcome.

Avoiding these mistakes will ensure your build-in-public landing page journey delivers maximum value for both you and your audience.

Mini Case Study: From 43 to 82 Score

When I was working on an automation tool during my first year after leaving corporate life, my landing page started with a dismal score of 43/100. The hero section was vague, benefits were feature-focused rather than outcome-oriented, and I had zero social proof.

By sharing my iterations publicly over eight weeks:

1. Week 1: Rewrote the hero section to focus on the specific pain point (improved to 52)
2. Week 3: Added three customer testimonials with specific results (jumped to 64)
3. Week 5: Redesigned the benefits section to highlight outcomes rather than features (reached 73)
4. Week 8: Added a prominent case study and simplified the pricing table (final score: 82)

The public nature of this journey not only improved my landing page but attracted several early customers who said they signed up specifically because they appreciated my transparent approach to improvement. The conversion rate increased from 1.7% to 4.3% during this period—a 153% improvement.

What fascinated me most was that several of the most valuable improvement suggestions came from random connections on Twitter who had professional experience in conversion optimization. These were experts I would have had to pay thousands to consult with, but they freely offered advice because they were engaged in my public building journey.

Built with Lovable

This analysis workflow and LandingBoost itself are built using Lovable, a tool I use to rapidly prototype and ship real products in public.

Built with Lovable: https://lovable.dev/invite/16MPHD8

If you like build-in-public stories around LandingBoost, you can find me on X here: @yskautomation.

Frequently Asked Questions

How often should I share landing page iterations when building in public?

For maximum engagement and progress tracking, share updates weekly or bi-weekly. This provides enough time to implement changes and collect meaningful data while maintaining audience interest. A consistent schedule (e.g., every Tuesday) helps your audience anticipate and follow your journey.

Will sharing my landing page optimization process reveal too much to competitors?

While this concern is natural, the benefits typically outweigh the risks. Most competitors aren’t closely following your process, and those who might copy your approach are likely behind you in the market. The audience trust and expert feedback you gain provide a competitive advantage that outweighs any downside of transparency.

What platforms work best for sharing landing page iterations?

Twitter/X is particularly effective for build-in-public landing page sharing due to its visual nature and engaged founder community. LinkedIn can work well for B2B products. Choose 1-2 primary platforms where your target audience is active rather than spreading yourself thin across many channels.

How do I respond to negative feedback on my public landing page shares?

Thank people for their feedback, ask clarifying questions to understand their perspective, and explain your thinking. Not all feedback requires implementation—use your judgment while maintaining a gracious attitude. The way you handle criticism publicly demonstrates your professionalism and receptiveness to improvement.

Can I apply the build-in-public approach if I’m not comfortable sharing revenue or specific metrics?

Absolutely. You can share your landing page score, design changes, and general conversion improvements without revealing exact numbers. Focus on percentage improvements rather than absolute figures if you’re concerned about revealing sensitive business data. The transparency of your process matters more than disclosing every detail.