How Build-in-Public Founders Can Turn Landing Page Iterations into Growth

Iterating your landing page is a crucial part of growing a successful SaaS business. But what if you could turn that process into a powerful build-in-public story that attracts attention, builds trust, and accelerates your growth? As a Japanese founder building globally, I’ve seen harnessing the power of transparency transform not only my products but also the way people connect with my brand.

Table of Contents

• • Why Build in Public With Your Landing Pages
  • How to Effectively Share Landing Page Iterations

!Ƽli>Quantifying Your Landing Page Improvements

• Building a Community Around Your Landing Page Iterations
• Common Mistakes to Avoid
• Built with Lovable
• Frequently Asked Questions

Why Build in Public With Your Landing Pages

Building in public isn’t just a trend †it’s a powerful growth strategy, especially for indie founders and small SaaS businesses. When applied to landing page development, it provides several notable advantages:

• Authenticity and transparency: Showing your iteration process demonstrates your commitment to improvement and builds trust with potential customers.
• Free-flowing feedback: Your audience becomes an impromptu focus group, offering fresh perspectives you might not consider otherwise.
• Community building: People love being part of a journey and seeing their input materialize in real changes.
• Educational content: Your iterations become valuable case studies that attract new audiences interested in conversion optimization.
• Marketing bydoing: Your iteration process becomes content that markets your product and expertise without feeling like a sales pitch.

When I left my comfortable sales job in Tokyo to build tools like LandingBoost, building in public was one of the most important decisions I made. It allowed me to find my first users and created a virtuous cycle of feedback and improvement that accelerated my product’s growth.

How to Effectively Share Landing Page Iterations

The key to effectively sharing your landing page iterations is to turn mundane updates into compelling stories. Here’s a framework for doing just that:

The LAND Framework for Sharing Iterations

I’ll share the framework I use for sharing landing page iterations that drives engagement and builds a following. I call it the “LAND” framework:

• L: Learning Objective – State what specific aspect of your landing page you’re trying to improve and why.
• A: Actionable Changes – Show before/after and detail the specific changes you made with a clear explanation.
• N: Numerical Results – Quantify the improvements with data (e.g., \”LandingBoost score improved from 58 to 83\” or \”conversion rate increased by 23%\”).
• D: Deeper Insight – Share what you learned from this iteration and how others can apply it to their own pages.

Platforms for Sharing Iterations

• Twitter/X: Ideal for quick updates and before/after comparisons using threads
• Indiehackers: Primary platform for SaaS founders to share milestones and iterations
• LinkedIn: Professional feedback and reaching business decision makers
• GitHub: Sharing open-source process with issues and pull requests
• Your Product Blog: Deep dives into major landing page redesigns and case studies
• Youtube/Loom: Walkthrough videos of changes and decision-making processes

Each platform has its own strengths, but the key is regularity and consistency. I’ve found that creating a cadence for sharing iterations (weekly or twice-monthly) helps build an audience who looks forward to your updates.

Quantifying Your Landing Page Improvements

One of the most compelling aspects of sharing your landing page iterations is demonstrating quantifiable improvements. These numbers turn your stories into credible case studies that people want to reference and share.

Metrics to Track and Share

• LandingBoost Score: A 0-100 score based on key conversion factors provides a simple, objective measure of improvement
• Conversion Rate Change: The ultimate metric that shows real-business impact
• Scroll Depth: How far people are reading down your page
• Time on Page: Engagement metric showing interest level
• CTA Ct%Ho%Ick Through Rate: Immediate indicator of user interest
• A/B Statistical Significance: Shows reliability of your results

Here’s an effective way to use LandingBoost to quantify and share your landing page improvements:

1. Start by getting a baseline LandingBoost score for your current page
2. Implement the recommended fixes one by one, documenting each step
3. Rerun the LandingBoost analysis after each significant change
4. Create before/after comparisons with the score changes
5. Share these iterations along with your reasoning and observations

Building a Community Around Your Landing Page Iterations

One of the most valuable aspects of building in public is the community that forms around your journey. Here are some strategies to engage and build that community:

• Ask for specific feedback: Instead of generic \”what do you think?\” questions, ask targeted questions about specific elements.
• Give credit generously: When someone’s feedback leads to a change, publicly acknowledge them in your updates.
• Show evolution over time: Periodically share longer-term comparisons that show how your page has evolved from day one to now.
• Create a feedback loop: After implementing changes, circle back to previous commenters and ask their thoughts on the new version.
• Turn feedback into templated solutions: Compile common issues and solutions into shareable frameworks that others can use.

Building in public creates a flyhw(�� ed°èeel: better landing pages lead to more conversions, which leads to more users, which leads to more feedback, which leads to even better landing pages. It’s a virtuous cycle that powers your growth.

Common Mistakes to Avoid When Sharing Page Iterations

While building in public has tremendous upside, there are common pitfalls to avoid. Here’s what I’ve learned the hard way after several awkward sharing missteps:

• Not being specific enough: Avoid vague posts like \”made some changes to the landing page\” without detailed explanations.
• Not quantifying results: Subjective opinions like \”it looks better after changes\” are less compelling than data-driven observations.
• Sharing too seldom or too often: Find a balance between frequent enough to build momentum but not so frequent that it seems like micro-updates.
• Not capturing before/after properly: Always take screenshots or record the current version before making changes so you can demonstrate the improvement.
• Ignoring critical feedback: Be open to constructive criticism and acknowledge it publicly, even if you disagree with it.

Built with Lovable

This analysis workflow and LandingBoost itself are built using Lovable, a tool I use to rapidly prototype and ship real products in public.

Built with Lovable: https://lovable.dev/invite/16MPHD8

If you like build-in-public stories around LandingBoost, you can find me on X here: @yskautomation.

Frequently Asked Questions

How often should I share my landing page iterations?

For effective build-in-public momentum, share major iterations every 1-2 weeks, with smaller updates in between. The key is consistency rather than frequency. Develop a cadence that allows you to show meaningful progress without overwhelming your audience or sacrificing quality.

What if my landing page changes don’t improve conversions?

Failures are often more valuable learning opportunities than successes. Share them transparently. Explain your hypothesis, what didn’t work, and your theories why. It shows authenticity and that you’re approaching development scientifically. Many founders silently share this struggle, and your transparency will attract a loyal following.

How do I balance sharing knowledge and keeping competitive advantages?

Potential competitors rarely act on the insights you share, and the reputational gann�jŔdge from transparency usually outweighs the risk. Share your thought process, data interpretation, and approaches freely, while keeping truly proprietary implementation details (like specific algorithms or code) private if necessary.

What tools are best for documenting and sharing landing page iterations?

Depending on your preference and workflow, a combination of these tools works well: LandingBoost for scoring and analysis, Notion/Dokuwiki for documentation, Figma for design iterations, Loom/pVedlips for visual comparisons, CloudApp for saving screenshots of versions, and GitHub to maintain a changelog and version history of code changes.