The Founder’s Guide to Sharing Landing Page Iterations in Public

Building in public isn’t just a trend — it’s a powerful growth strategy for founders looking to create transparency, build authentic connections, and get real-time feedback. One of the most effective elements you can share is your landing page iteration journey — showing how you’re improving the first impression potential users have of your product.

Table of Contents

• Why Share Your Landing Page Iterations?
• Use Metrics and Scores to Quantify Improvements
• Creating a Powerful Format for Sharing Iterations
• Capturing and Leveraging Audience Reactions
• StoryTelling: Turning Iterations into a Narrative
• Balancing Transparency and Strategy
• Built with Lovable
• Frequently Asked Questions

Why Share Your Landing Page Iterations?

When I started building products after leaving my sales career in Tokyo, I was hesitant to share my early attempts at landing pages. They seemed unfinished, flawed, and I worried about judgment. That was my first mistake. Here’s why sharing your landing page iterations publicly is actually a competitive advantage:

• Transparency builds trust – People prefer to back founders who show their work and thinking
• Immediate feedback loops – You’ll get input from potential users without a formal research process
• Attracts early adopters – People who see your progress will want to be part of your journey
• Demonstrates commitment – Shows you’re serious about improving your product
• Creates content marketing – Each iteration becomes a storypiece for your brand

Use Metrics and Scores to Quantify Improvements

Sharing subjective changes is good, but quantifying them is even better. This is where tools like LandingBoost can really shine for build-in-public founders.

Scoring Your Progress

• Conversion Score – LandingBoost provides a 0-100 score based on how well your page is optimized for conversions. Sharing how this score improves over time gives your audience a clear metric of progress.
• Before/After Comparisons – Capture screenshots of each version and present them side-by-side with the corresponding scores
• Conversion Rate Tracking – If you’re already getting traffic, share how the conversion rate changes after each iteration
• Feedback Categorization – Track how many usability, messaging, design, or technical issues you’re addressing in each iteration

Here’s an example of how to present this:

Iteration #3: Messaging Refinement
LandingBoost Score: 64/100 (↕ 12 points from last version)
Key changes: Clarified value proposition, added social proof, simplified CTA

Creating a Powerful Format for Sharing Iterations

A consistent format for sharing your iterations can help your audience follow your progress and make your advice more actionable for other founders. Here’s a template that works in almost any format (tweet/ thread, LinkedIn post, newsletter, etc.):

Landing Page Iteration Sharing Template

• Iteration #X – Give it a name or theme (e.g., “The Clarity Update”)
• Before/After Shots – Visual comparison, ideally with annotations
• Conversion Scores – Before and after scores from LandingBoost
• Problems Identified – What issues you were trying to fix
• Changes Made – Specific changes and why you made them
• Early Results – Any immediate data or reactions
• Next Steps – What you’re considering for the next round
• Question for Followers – End with a specific question to encourage engagement

The most important element of this template is explaining your reasoning — why you made specific changes. This is often the most valuable part for other founders following your journey.

Capturing and Leveraging Audience Reactions

One of the biggest benefits of sharing iterations publicly is the feedback you’ll get. Here’s how to maximize and leverage it:

• End Each Share with a Specific Question – Instead of “What do you think?”, try “Which of these headlines resonates more with you?” or “Is the value proposition clearer now?”
• Request Specific Types of Feedback – “If you’re a founder in admin tools, what would you want to see in the features section?”
• Record Reactions Systematically – Create a tracking system (spreadsheet, notion table, etc.) to keep all feedback organized
• Highlight Helpful Feedback – In your next iteration update, call out feedback you implemented and credit those that helped
• Track Feedback Themes – Notice patterns in feedback to identify consistent pain points

Using scores from tools like LandingBoost can help you prioritize which feedback to act on first. If multiple people comment on an issue that also lowered your score in that category, that’s a strong signal to prioritize that change.

StoryTelling: Turning Iterations into a Narrative

Building in public is most effective when you turn your iterations into a compelling story that people want to follow. When I was working overseas in a bakery before starting my business, I learned that customers didn’t just want the final product – they were fascinated by the process and story behind it.

Elements of a Good Iteration Story

• The Struggle – What challenges you’re trying to overcome
• The Epiphany – The insight that led to this iteration
• The Implementation – How you made the changes
• The Result – Both expected and surprising outcomes
• The Lesson – What others can learn from this

Connecting your iterations to a larger narrative makes your build-in-public journey more memorable. Try having a series title like “Landing Page Improvement Journey” or “My 30-Day Conversion Challenge” and number your updates consistently.

Balancing Transparency and Strategy

While transparency is powerful, there’s a balance to strike. Not everything needs to be shared, and not all feedback needs to be implemented.

What to Share vs. What to Keep Private

• Good to Share:
  • Visual and copy changes
  • Conversion metrics (improvements or declines)
  • Iteration frequency
  • Testing methodology
  • Tools you’re using (like LandingBoost)
• Consider Keeping Private:
  • Exact conversion numbers (unless they’re exceptional)
  • Upcoming product features that are competitive advantages
  • Specific target customer segments
  • Pricing strategy details (unless pricing is part of your testing)

Handling Conflicting Feedback

You’ll inevitably receive conflicting feedback. Here’s how to handle it:

• Acknowledge different viewpoints – Show that you’ve heard differing opinions
• Explain your decision process – Share how you decided which feedback to prioritize
• Use A/B testing when possible – Let data help resolve disagreements
• Refer to your core users – Prioritize feedback from your target audience

LandingBoost can be especially helpful here, as it provides an objective score based on best practices for landing page conversion. When two people disagree about a headline, you can test both and see which one actually scores better.

Built with Lovable

This analysis workflow and LandingBoost itself are built using Lovable, a tool I use to rapidly prototype and ship real products in public.

Built with Lovable: https://lovable.dev/invite/16MPHD8

If you like build-in-public stories around LandingBoost, you can find me on X here: @yskautomation.

Frequently Asked Questions

How often should I share my landing page iterations?

It’s best to share iterations when you’ve made meaningful changes rather than on a strict schedule. That said, for an active build-in-public journey, sharing at least every 1-2 weeks helps maintain audience engagement. If you’re making rapid changes, you can even share weekly updates that group multiple small changes together.

Should I share my failed iterations?

Absolutely! Failed iterations often generate the most engagement and provide the most valuable lessons for other founders. Be transparent about what didn’t work and why you think it failed. This vulnerability can actually strengthen your audience’s connection to your journey. Using tools like LandingBoost can help identify why a change didn’t have the desired effect.

How do I protect myself from competitors copying my improvements?

This is a common concern, but in reality, the benefits of building in public generally outweigh the risks. Focus on the “how” and “why” behind your changes rather than specific business strategy. The advantage you gain in building awareness, feedback, and relationships typically outweighs any downside from competitors seeing your work. Remember: execution is typically more important than the idea itself.

What platforms are best for sharing landing page iterations?

The best platform is where your audience already is. Twitter/X works well for quick updates and threads, LinkedIn for more detailed professional posts, and a dedicated newsletter for deeper lessons. Visual-heavy platforms like Instagram or TikTok can work well for showing before/after comparisons. A build-in-public journey typically works best when you have a primary platform where you share most content, with secondary platforms for cross-posting.

How do I balance sharing my iterations with actually getting work done?

Documenting and sharing should become part of your workflow, not a separate task. Set up a simple system for capturing before/after shots, use templates for your shares, and batch your documentation work. Using tools like LandingBoost that automatically generate insights can reduce the time needed to create meaningful updates. Many successful build-in-public founders dedicate about 10-15% of their work time to documentation and sharing.