9 Ways Build-in-Public Founders Can Share Landing Page Iterations

How Build-in-Public Founders Can Share Landing Page Iterations

Building in public isn’t just about sharing code commits or feature releases—it’s about bringing your audience along on the entire journey. As founders, our landing pages are often the first impression potential users have of our product, making them perfect material for build-in-public content. After leaving my sales career in Tokyo to pursue the freedom of building automation products, I’ve learned that transparently sharing landing page iterations creates unique opportunities for founder-audience connection.

Table of Contents

• Why Share Landing Page Changes?
• 9 Content Formats for Sharing Landing Page Iterations
• Tools and Metrics to Track Your Progress
• Common Mistakes to Avoid
• Built with Lovable
• FAQ

Why Share Landing Page Changes?

For build-in-public founders, sharing landing page iterations offers multiple benefits:

• Demonstrates progress: Visual improvements show your commitment to growth
• Builds trust: Transparency about what’s working (and what’s not) creates authenticity
• Generates feedback: Audience input can reveal blind spots in your messaging
• Creates valuable content: Your journey becomes a resource for other founders
• Strengthens audience connection: Followers become invested in your evolution

During my own journey building automation tools, I’ve found that the landing page iterations I’ve shared generate far more meaningful engagement than generic product updates. People connect with the visible evolution of an idea.

9 Content Formats for Sharing Landing Page Iterations

1. Before and After Comparisons

Simple yet powerful, these visual comparisons immediately demonstrate progress. Use a consistent format with clear labels showing the version number or date. Point out key changes and explain the reasoning behind them.

2. Timelapse Evolution Videos

Create a 30-60 second video showing all iterations of your landing page from day one to the present. These are highly shareable on platforms like Twitter/X and LinkedIn, and they tell a compelling story of persistence.

3. Conversion Metric Updates

Share specific metrics before and after changes:

• “Changing our headline increased email signups by 27%”
• “Adding social proof improved demo bookings by 19%”
• “Simplifying our form fields reduced abandonment by 32%”

4. Customer Quote Threads

Share actual feedback that prompted changes to your landing page. This not only shows you’re listening but also demonstrates customer-centered design thinking.

5. Heatmap and User Session Analysis

Tools like Hotjar provide visual data on how users interact with your page. Share these insights along with how you’re responding to the user behavior patterns.

6. Landing Page Score Improvements

Tools like LandingBoost can score your landing page from 0-100. Sharing how your score has improved over time gives objective evidence of progress:

“Our first landing page scored 43/100 in LandingBoost’s analysis. After implementing the suggested hero section changes, we’re now at 67/100.”

7. A/B Test Results

Document your A/B tests with clear visuals of the variants and the resulting data. This shows a commitment to data-driven decisions rather than just aesthetic preferences.

8. Weekly or Monthly Changelog

Create a consistent cadence of updates that your audience can look forward to. For example: “Landing Page Update: Week 12” with bullet points of changes and reasoning.

9. Ask-Me-Anything Sessions

Host live sessions where you walk through your landing page evolution and answer questions. This interactive format builds community while showcasing your thought process.

Tools and Metrics to Track Your Progress

To effectively share your landing page evolution, you need the right tools and metrics:

Essential Metrics to Track

• Conversion rate: The percentage of visitors who take your desired action
• Bounce rate: How many visitors leave without interacting
• Time on page: How long visitors engage with your content
• Scroll depth: How far down the page visitors typically read
• Click-through rate: Percentage of visitors who click your CTAs

Recommended Tools

For scoring and analysis:

• LandingBoost: Get an objective 0-100 score for your landing page along with specific improvement suggestions
• Google Analytics: Track visitor behavior and conversion metrics
• Hotjar: Visualize user interaction with heatmaps and session recordings

For visual documentation:

• Fullpage screenshots: Tools like GoFullPage or FireShot
• Git-based version control: For tracking HTML/CSS changes over time
• Wayback Machine: For retrieving historical versions of your site

For A/B testing:

• Google Optimize: Free A/B testing tool that integrates with Google Analytics
• VWO or Optimizely: More advanced testing platforms

When I first started building SaaS products after my years working in a Japanese bakery, I was shocked at how much I could learn from systematically documenting landing page changes. Those early lessons in visual storytelling have shaped my entire approach to building in public.

Common Mistakes to Avoid

As you share your landing page journey, be careful to avoid these pitfalls:

• Focusing only on design, not conversion: Pretty screenshots are nice, but impact metrics tell the real story
• Changing too many elements at once: This makes it impossible to determine what specifically made a difference
• Inconsistent documentation: Missing iterations creates gaps in your narrative
• Sharing without context: Always explain your thinking behind changes
• Ignoring negative results: Failures are often more instructive than successes
• Over-polishing: Build-in-public content should show the messy reality, not just perfected outcomes

Built with Lovable

This analysis workflow and LandingBoost itself are built using Lovable, a tool I use to rapidly prototype and ship real products in public.

Built with Lovable: https://lovable.dev/invite/16MPHD8

If you like build-in-public stories around LandingBoost, you can find me on X here: @yskautomation.

FAQ

How often should I share landing page updates as a build-in-public founder?

Share meaningful updates rather than forcing a rigid schedule. For significant redesigns or when testing important elements, share both before and after. For ongoing optimization, a monthly cadence with cumulative learnings often works well. The key is consistency without overwhelming your audience.

What if my landing page iterations don’t show dramatic improvements?

This is actually perfect for build-in-public! Document the process of experimentation, even when results are minimal. Share what you tried and what you learned. The reality of optimization is that many changes produce small or neutral results. Your transparency about this builds credibility and sets realistic expectations for other founders.

How can I leverage landing page iteration content for marketing?

Compile your iterations into case studies for your blog. Create a free guide or checklist based on your learnings. Host workshops where you analyze other founders’ landing pages using the framework you’ve developed. Your journey becomes intellectual property that positions you as an authority while attracting your ideal customers.

Should I share the negative feedback my landing pages receive?

Yes, with context. Sharing critical feedback demonstrates confidence and authenticity. Frame it as: “Here’s what wasn’t working, here’s the feedback we received, here’s how we addressed it.” This transforms potential embarrassment into a powerful narrative of improvement and responsiveness.

How do I balance sharing openly while protecting competitive advantages?

Focus on sharing the process and outcomes rather than proprietary details. For example, share conversion lift percentages without revealing absolute numbers. Document your testing methodology without disclosing your complete strategy map. Most competitive advantage comes from execution anyway, not from the specific changes you’re making to your landing page.