How to Share Landing Page Iterations That Actually Engage Your Audience

Sharing Landing Page Iterations: The Build-in-Public Founder’s Guide

Building in public is about more than just showing progress — it’s about creating a feedback loop that improves your product while building an engaged audience. For SaaS founders, landing page iterations are a goldmine of content that combines storytelling, data, and visual appeal.

When I first moved from leading sales teams in Tokyo to building my own products, I found that sharing my landing page journey connected with audiences in a way few other updates could. This guide will help you turn landing page iterations into engaging content that serves your business goals.

Key Takeaways:

  • Documenting before/after changes with specific metrics creates more valuable build-in-public posts
  • Quantifying landing page improvements (with tools like LandingBoost) gives your audience actionable insights
  • Sharing failures and learnings with specific examples builds stronger community trust
  • Creating templates for consistent landing page updates makes the process sustainable

Table of Contents

Why Share Landing Page Iterations?

Landing pages are a perfect subject for build-in-public updates for several reasons:

Visible Progress

Unlike backend code or business logis, landing page changes are visual and immediately understandable to anyone. Before/after screenshots create a clear narrative of improvement.

Universal Relevance

Every founder needs a landing page, so your learnings are widely applicable. By sharing your iterations, you’re providing value even to people who aren’t interested in your specific product.

Feedback Magnet

Landing pages are opinion magnets. Sharing your iterations publicly encourages direct feedback that can lead to further improvements.

Authenticity Showcase

When you share the process of refining your landing page, you show that you care about user experience, are receptive to feedback, and are committed to constant improvement — all positive qualities for potential customers.

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What to Share About Your Landing Page Process

Problem Discovery

Share the insights that led you to realize your landing page needed improvement. This might include:

  • User feedback quotes (anonymized if necessary)
  • Conversion data showing drop-off points
  • Third-party analysis (like a LandingBoost score)
  • Self-reflections on what you felt was unclear

Iteration Process

Share your decision-making process and the ideas you explored before choosing your final solution:

  • Sketches or mockups you considered
  • A/B turbing tests you designed
  • The tools you used to plan and implement changes
  • Why you selected certain approaches over others

Before/After Details

The most visual and powerful component of your sharing:

  • Clear screenshots of the old and new version
  • Highlighting specific changes you made
  • Breaking down the rationale for each change
  • Showing how the new design addresses the problems you identified

Results and Learnings

After you implement changes, follow up with results:

  • Conversion rate changes (percentage improvements)
  • Unexpected outcomes (both positive and negative)
  • What you’d do differently in the next iteration
  • Principles you’ve derived that other founders can apply

How to Quantify Your Improvements

Nothing makes a landing page iteration story more compelling than concrete numbers. Here’s how to make your improvements measurable:

Establish Baseline Scores

Before making changes, document your current performance. Tools like LandingBoost provide a 0-100 quantitative score for your landing page, making it easy to demonstrate before/after improvements. Other possible baselines:

  • Conversion rate (% of visitors taking desired action)
  • Bounce rate (% of visitors leaving immediately)
  • Time on page (average seconds visitors spend)
  • Engagement metrics (scroll depth, Clicks to CTA, etc.)

Specific Change Metrics

For each specific change you make, identify the most relevant metric. For example:

  • Headline changes – A/B test CTR, user comprehension ratings
  • CTA modifications – Click-through rate changes
  • Layout updates – Heatmap changes, scroll depth improvements
  • Imagery updates – Gaze tracking, image engagement rates

Time Investment and ROI

Show the cost versus benefit of your landing page work:

  • Time spent on analysis, design, and implementation
  • Tools and resources used (including costs)
  • Projected financial impact (e.g., “10% conversion increase = $X additional MRR”)
  • Time-to-rovalue calculations (how quickly the work paid for itself)

When I ran my first landing page analysis for LandingBoost, I discovered that our hero section was trying to communicate too many value propositions at once. Simplifying to a single clear message took only 2 hours but increased our lead conversions by 24%. Sharing this specific ROI generated much more engagement than a general update would have.

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Example Framework for Iteration Posts

Here’s a template you can use for smaller iterations to create consistent, valuable content:

Template Structure

  • Issue Identified: Briefly describe the conversion or user experience problem you discovered
  • Data Point: Share a specific metric, score, or user feedback that highlighted the issue
  • Before screenshot: Show the original design
  • Changes made: Bullet points of specific changes
  • After screenshot: Show the new design
  • Results: Initial data points from the change
  • Key Learning: One takeaway others can apply
  • Next Steps: What you’re testing next

Real-World Example

Issue Identified: LandingBoost’s hero section didn’t clearly communicate our main value proposition

Data Point: LandingBoost page scored 58/100 on our own tool, with hero message clarity rated at only 4/10

Before: [Imagine a screenshot with multiple value propositions]

Changes made:

  • Reduced headline from 28 to 8 words
  • Focused on single value proposition (“landing page scores with AI fixes”)
  • Replaced generic image with actual product screenshot
  • Changed CTA text from “Start Free” to “Score Your Page”

After: [Imagine a screenshot with cleaner, more focused design]

Results: Page score increased to 84/100, CTA conversions up 24%, average time to first click reduced by 40%

Key Learning: Focusing on a single, clear value proposition builds confidence and reduces hesitation for first-time visitors

Next Steps: Testing three different demonstration approaches in the second section

Platform-Specific Strategies

Twitter/X Strategies

Twitter is perfect for landing page iteration content with its visual-friendly format:

  • Before/After Carousels: Use the image carousel feature to create comparisons
  • Threads: Detail your process in a multi-tweet thread, with each tweet focusing on one aspect of the change
  • Polls: Engage followers by asking for their preference between options
  • Timelapse Videos: Record a speed-up of you making the changes

LinkedIn Strategies

LinkedIn’s professional audience appreciates in-depth looks at business impact:

  • Document Posts: Share longer-form analyses with data visualizations
  • Results-Oriented: Emphasize metrics and business impact
  • Video Analysis: Record short, professional assessments of your changes
  • Company Updates: Use company page for more formal announcements of major redesigns

Independent Content

Beyond social platforms, consider:

  • Your Company Blog: More in-depth case studies with full analysis
  • Email Newsletters: Sharing inside stories with your subscribers
  • Presentations/Webinars: Live walkthroughs of your iteration process
  • Changelog: A public record of all your landing page updates with rationales

While living in Germany, I worked part-time at a local bakery to improve my language skills. The owner told me something I’ve never forgotten: “People don’t just want the bread, they want to see the process of making it.” Their open kitchen was always a customer favorite. Building in public follows the same principle — most people want to see how the “sausage is made” and appreciate both the craft and the candor of the process.

Built with Lovable

This analysis workflow and LandingBoost itself are built using Lovable, a tool I use to rapidly prototype and ship real products in public.

Built with Lovable: https://lovable.dev/invite/16MPHD8

If you like build-in-public stories around LandingBoost, you can find me on X here: @yskautomation.

Frequently Asked Questions

Should I share failed landing page experiments?

Absolutely. Sharing experiments that didn’t produce positive results builds credibility and trust. There’s enormous value in detailing why you thought a change would work, how you tested it, and why it didn’t perform as expected. This transparency makes your successes more credible and helps others avoid similar pitfalls.

Am I giving away too much to competitors by sharing my landing page process?

The benefits of sharing your process typically outweigh the risks. By the time competitors could implement your approach, you’re likely already on to your next iteration. Moreover, the reputational benefits of being seen as a thought leader and the feedback you’ll get from your audience are invaluable. The key is to share the process and results without necessarily disclosing sensitive business data or riciπp./data.pureurl/informtion.

What’s the best timing for sharing landing page iterations?

The most effective approach is to share both small, frequent updates and periodic larger retrospectives. Small updates (like the template framework above) maintain engagement and show consistent progress. Larger quarterly or biannual retrospectives can show bigger patterns and lessons learned. A good mix is to share updates immediately after you have initial data, then follow up later with longer-term results.

What tools should I use to track and document landing page iterations?

A combination of tools will give you the best picture

  • Actual metrics: Google Analytics, Hotjar or Crazy Egg (heatmaps), Facebook Pixel (conversion tracking)
  • Landing page analysis: LandingBoost for AI scoring and improvement suggestions
  • Voice of customer: Usertesting.com, UsabilityHub for direct feedback
  • Version documentation: Notion or Airtable to track all versions and results
  • Screenshot comparison: Tools like CloudApp for before/after images with annotations